[prMac.com] Boston, Massachusetts – Boris FX(TM), the leading plug-in developer of professional post-production tools, will be showcasing major new versions of the industry’s premier plug-in packages Continuum and Sapphire, along with its groundbreaking new 360/VR tool, Mocha VR, at the National Association of Broadcasters (NAB), April 24-27, 2017 in Las Vegas, Nevada (Booth SL6824).
Technology advancements in keying, motion tracking, and 360 video optimization drive new features into the Boris FX family of products. Flagship plug-in package Sapphire 11 will be updated to include integrated Academy Award-winning Mocha tracking and masking technology for creative effects isolation. A license agreement with Photron(R) will bring powerful Primatte(R) chroma keying to all Boris FX products, and development in 360/VR workflows has made Mocha VR a huge success in the emerging cinematic VR market.
“At NAB 2017, we are excited to share our plans for professional post-production tools with major new versions of Sapphire, Continuum, and Mocha,” says Boris Yamnitsky, Boris FX Founder & President. “Following the recent merger with the team behind Sapphire, we are committed to delivering incredible new plug-ins to both editors and effects artists for creative and technical challenges. We have listened to the customer base and are responding with highly requested new tools including: a Primatte(R) Keyer, integration of Academy-Award winning Mocha tracking tools into Sapphire, and a RLM licensing system to unify all product licensing.” Yamnitsky continues, “The NAB tradeshow is a great opportunity for customers to meet the team and learn more about our core commitment to developing the most robust 3rd party tools available for Avid, Adobe, Apple, Blackmagic Design, Foundry, and other industry platforms.”
Boris FX NAB 2017 Announcements
Boris FX has licensed Primatte(R), the Academy Award-nominated chroma keying technology developed by Photron(R). Primatte’s advanced keying algorithm delivers unparalleled green/blue screen compositing tools and will be released for Avid, Apple, Adobe, and OFX hosts. Under the licensing agreement, all Boris FX products will benefit from the technology.
RLM Floating Licensing Server
Sapphire, Continuum, and Mocha will all support RLM (Reprise License Manager) floating license services for enterprise customers – allowing administrators to share all Boris FX licenses and background render capabilities across a facility.
New Product Announcements
Boris FX Suite
The Boris FX Suite is a new bundle product making the industry’s three most popular plug-in packages (Sapphire, Continuum and Mocha Pro) available together on one license with cost effective pricing. The Boris FX Suite will be available as a permanent license or as an annual subscription for Adobe, Apple, Avid, Autodesk, Blackmagic Design, and other host applications.
Sapphire 11 with Mocha
Sapphire 11 will integrate Mocha’s tracking and masking tools directly into all its filters bringing new workflows for Sapphire users. Integrated masking inside the legendary Sapphire toolset, particularly the lighting and glow effects, will open new doors for Sapphire users.
“Mocha’s tracking and masking built into Sapphire opens up amazing possibilities for our VFX and motion graphics artists. Combining these two powerful tools gives us a whole new bag of tricks to explore.” – Chris Do, Founder/CEO/ECD, Blind
For the first time in Sapphire’s 20 year history, the expansive Sapphire toolset will be offered as nine individual Sapphire Units. Sapphire Units break down the most popular filters into needful categories, allowing for greater pricing flexibility.
Boris Continuum 11
Continuum 11 adds new tools for VFX, motion graphics, and finishing including Primatte’s chromakeyer. New Title Studio features include a real-time 3D particle engine and improved UI for motion graphics and title design; and a new 360/VR Unit based on Mocha VR technology for 360 video finishing includes Reorient, 360 optimized blurs and sharpening, and a Insert 2D 360 filter.
Mocha VR brings visual effects workflows to the emerging world of 360 video content creators. Mocha VR is the first plug-in to bring native 360 optimized tracking, masking, object removal, and horizon stabilization tools to host applications such as Adobe(R) Premiere Pro CC, Adobe(R) After Effects CC, Avid Media Composer, The Foundry’s NUKE, and Blackmagic Design Fusion. Mocha VR is available as a plug-in or as standalone application for OS X, Windows, and Linux operating systems.
“Mocha VR saves time! Roto and masking projects are simply easier to accomplish in Mocha VR. Removing objects and rigs is faster and easier. I have not worked with a 360 tool that can handle horizon stabilization as well as Mocha VR.” – Alex Sauliak, VFX Artist, Gloria FX
Pricing & Availability
Boris FX Suite (single license, RLM license server)
New from $2295
Annual subscription – $895
New from $1695
Upgrades from $450
Annual Subscription – $495
Boris Continuum 11
New from $695
Upgrades from $195
Annual Subscription – $595
New from $995
Upgrade from Mocha Pro 5 – $300
Annual Subscription – $795
Host support includes pro video applications from: Adobe, Avid, Apple, Blackmagic Design, Autodesk, Foundry, Magix, FXHome, Grass Valley, Corel, and more.
To learn more, visit the Boris FX website.
A special guest demo artist line-up for NAB (April 24-27, Las Vegas Convention Center, Las Vegas, Nevada, booth SL6824) includes: John Dickinson from Motion Works; Yoram Tal, Online Editor, Dancing with the Stars; Mae Manning, Freelance Editor; Nick Harauz, Apple, Adobe and Avid certified instructor; Evan Fellars, Black Math; and Culley Bunker, Skulley Effects.
To schedule a press appointment at NAB, please contact Jessie Electa Petrov, Director of Marketing.Boris FX
Screenshot – Primatte Chromakeyer
Screenshot – Sapphire with Mocha integration
Screenshot – BCC Title Studio with 3D Particle Engine
Screenshot – Boris FX Suite
Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Grass Valley, Nexidia, Sony, Quantel, and other leading developers of video editing software. In 2014, Boris FX acquired Imagineer Systems, the Academy Award-winning developer of Mocha planar tracking software. In 2016, Boris FX acquired GenArts, the developer of Sapphire, the gold standard plug-in package for high-end visual effects. All Material and Software (C) Copyright 2017 Boris FX. All Rights Reserved. Apple, the Apple logo, Mac OS X, macOS, and Macintosh are registered trademarks of Apple Inc. in the U.S. and/or other countries.