Boris FX Adds Alan Lorence to the Team, Brings Back Particle Illusion

[] Boston, Massachusetts – After taking a two year hiatus from the visual effects plug-in industry, Alan Lorence, former wondertouch founder and GenArts product manager, joins the Boris FX(TM) team as Product Manager. The addition of Lorence brings his career full circle as he is set to relaunch Particle Illusion, his first major contribution to the visual effects industry.

The renowned sprite-based particle generator for creating motion graphics elements like smoke, fireworks, and sparkles was acquired by Boris FX from GenArts in 2016. The Particle Illusion reboot will feature an updated user-friendly interface, new emitter libraries, and lightning fast GPU speeds. Particle Illusion will be available as part of Continuum 12 and the Continuum Particles Unit slated for later in 2018.

“We’re thrilled to have Alan on board as the new Product Manager for both Sapphire and Particle Illusion,” says Boris Yamnitsky, Founder and President of Boris FX. “Lorence’s background in physics and engineering, teamed with extensive visual effects industry know-how and appetite for developing creative tools that help artists work quickly, are a welcome addition to the team. We can’t wait to share his new vision for Particle Illusion.”

“It’s so exciting to be back not only working in the VFX tools industry, but also on Particle Illusion. I’ve always known it was a powerful and influential tool, but since it’s been “dormant” for over 10 years I thought that chapter of my life was closed,” states Lorence. “When Boris contacted me to let me know he wanted to revive it and move it forward, and moreover he wanted me to be involved, I was thrilled!”

“I am over the moon that Boris FX is breathing life once more into Particle Illusion. Particle Illusion was my secret weapon as an Online Editor,” says Ra-ey Saleh, Online Editor/Colorist. “When I needed to add that little something extra to sell an effect or just raise the bar and wow a client it was my first stop, because of the breadth and depth of its particle effects. I used it in a variety of ways: from making a host disappear into a puff of smoke, adding sparkles to a magic wand, snow on a winter’s day, dollars on a lottery show, and digital overlays for a cool technology background. It’s usefulness was endless and it was always fun just to find an excuse to play with it.”

Particle Illusion technology previews will be available at the National Broadcasters Association (NAB), April 9-12, Las Vegas, Nevada, Booth SL7620.

To set up an interview, please email: Jessie Electa Petrov, Director of Marketing.Boris FX
Original Press Release
Alan Lorence Headshot
Particle Illusion Screenshot

Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The company’s success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Black Magic Design, Autodesk, Grass Valley, Sony, Quantel, and other leading developers of video editing software. In 2014, Boris FX acquired Imagineer Systems, the Academy Award-winning developer of Mocha planar tracking software. In 2016, Boris FX acquired GenArts, the developer of Sapphire, the gold standard plug-in package for high-end visual effects. All Material and Software (C) Copyright 2018 Boris FX. All Rights Reserved. Apple, the Apple logo, Macintosh Mac OS X and macOS are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Jessie Electa Petrov
Director of Marketing
United States
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