BodyLite for iOS and Android – The Easy Way to Maintain a Healthy Weight

[] Dubai, United Arab Emirates – Leading Brands is proud to announce the release of BodyLite 1.0, their simple weight tracker for iOS and Android devices, which helps users track their weight and maintain a healthy BMI. With obesity becoming a growing problem across the world, people are being urged by their doctors to pay more attention to their weight and control it. Since 1980, worldwide obesity has more than doubled, leading to serious illnesses and diseases such as diabetes and heart problems.

Users can set their target weight in the app, whether they want to gain weight or lose it, and change their target weight whenever they want to. Whether you’re sporty or not, BodyLite works with you to reach a healthy weight.

“The majority of weight-tracker apps currently available are complex, clumsy and require a lot of constant data input from the user. Not everyone wants to track their step count or spend a lot of time calculating calories; it can be a real headache. This left a huge space in the market for a really simple and easy to use app. BodyLite is here to help users control and maintain a healthy weight,” said Mars Mlodzinski, co-creator of BodyLite.

BodyLite only has three screens – Profile, Weight and History – and keeps the user experience clutter-free without adverts and additional add-on features.

BodyLite users start by entering their current and target weight, along with their height. The app has the option to enter details using the metric or imperial measuring systems and then automatically works out your BMI. The user then records their weight as regularly (or irregularly) as they want and can see how their weight is fluctuating through simple, easy-to-follow charts.

Motivational quotes pop up to cheer users on and keep the experience positive.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 3.1 MB

Pricing and Availability:
BodyLite 1.0 is only $0.99 USD (or an equivalent amount in other currencies) and is available worldwide through the App Store in the Health and Fitness category. An Android version of the app is available through Google Play.BodyLite 1.0
Purchase and Download from iTunes
Purchase and Download from Google Play
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Leading Brands is a Dubai-based healthcare communications agency that works with global brands, primarily pharmaceutical and healthcare companies, creating award-winning and engaging branded content and marketing. Building relationships for brands with HCPs, patients and payers through
multi-channel campaigns, our team consults with each client and develops a strategy which we then implement from start to finish. Our expertise, insight and commitment gives our clients the edge in creating regional healthcare communication campaigns that go way beyond the competition, resulting in engaging and long-term relationships with all key stakeholders. Copyright (C) 2015 Leading Brands. All Rights Reserved. Apple, the Apple logo, iPhone, iPad and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Migo Badelles
971 4 427 0120
United Arab Emirates
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