Bit of Exercise 2.0 – Fresh New Design and Easier Navigation

[] Stockholm, Sweden – Spring is getting closer every day and many active people are starting to prepare for a new season of outdoor activities. During the winter, Bit of Mind has been busy preparing a major upgrade to their innovative exercise app Bit of Exercise. By listening carefully to their users and reviewers, Bit of Mind has pinpointed a couple of major areas in need of improvement. Those improvements, as well as many minor improvements, are included in Bit of Exercise’s first major upgrade released today. With the introduction of a greatly simplified app navigation and a fresh new interface, the bar has once again been raised for how a great exercise app for the iPhone should look and behave.

Today Bit of Mind also introduces a Lite version of Bit of Exercise to allow users to test Bit of Exercise out before buying. Bit of Exercise Lite contains all the features of the full version but limits the number of exercises that can be recorded. With the introduction of Bit of Exercise Lite, Bit of Mind hopes that more people will get a taste of the Bit of Exercise experience and that they will be convinced to upgrade to the full version.

Every Bit Of Exercise Counts:
Bit of Exercise takes outdoor activities, such as running, cycling and walking, to a new level. No longer do users have to manually keep a record over their exercise data. Instead, Bit of Exercise will handle the recording the the exercises for them, using the iPhone’s built in GPS. After completing an exercise the user will be able to review it in detail, compare it with a reference and share it with friends, all without ever leaving the iPhone.

Bit of Exercise introduces the concept of start and end criteria that fully automates the recording of exercises. No need to fiddle with the iPhone during workout. Instead the user can pocket their iPhone, take time to warm up or tie shoelaces and start at their convenience. Bit of Exercise will automatically start recording the exercise when the user leave the current location and end it upon return.

When advancing, the user will soon start to appreciate how Bit of Exercise allows combination of activities into multi-segment activity programs. This allows the creation of more complex exercises, such as interval, multi-sport and hill training programs. Start and end criteria can be setup based on locations, distances or durations for each individual segment. Combining this with the guidance from spoken announcements will give the user an amazing exercise coach in their iPhone.

After completing an exercise the user will appreciate the immediate access to the results. Graphs and maps can be zoomed, and the user can easily navigate to any location along their route for closer examination, all on their iPhone. No need to upload the exercise data to a website to properly analyze it. Neither do the user have to setup any accounts or pay any monthly fees.

The interface of Bit of Exercise is surprisingly simple considering the amount of features that it contains. Thanks to the tailor made app navigation, both new users and more advanced users will appreciate a clean interface that is efficient and fun to use.

Innovative and Unique Features:
* Easy and efficient user interface for both new and advanced users
* Start and end criteria for automated recording
* Combine activities into arbitrary complex exercise programs
* Detailed examination of exercise data along routes
* Reuse groups of related settings using profiles

Intuitive Recording and Reviewing:
* Feature rich dashboard for recording and reviewing
* Compete against and compare results with a reference
* No need to visit a website for detailed analysis of exercise data
* Exercise statistics for tracking progress over time
* Share results with Facebook, Twitter, RunKeeper and Daily Mile
* Connect to Wahoo Bluetooth 4.0 BTLE sensors to measure heart rate and cadence

Flexible and Feature Rich Settings:
* Highly configurable, professionally spoken announcements
* Auto pause detection for removal of non-active time
* Use headphone remote to pause and resume exercises
* Easy import and export of exercise data using popular exchange formats
* Handles multiple activities and their settings with ease

Device Requirements:
* iPhone 3GS, iPhone 4, iPhone 4S or iPhone 5
* iOS 5.0 or later
* 7.7 MB

Pricing and Availability:
Bit of Exercise 2.0 sells for $4.99 USD (or equivalent amount in other currencies) and is available worldwide exclusively through the App Store in the Health & Fitness category. Bit of Exercise Lite is free and is available worldwide exclusively through the App Store in the Health & Fitness category.Bit of Exercise 2.0
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Mans Bernhardt founded Bit of Mind AB in the fall of 2010, with the focus on developing great iPhone applications. Mns has an extensive experience in developing consumer applications. Copyright (C) 2010-2012 Bit of Mind AB. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Mans Bernhardt
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