BISCUE App Now Provides Marketing Skills Courses via Smartphones/Tablets

[] Tokyo, Japan – “BISCUE App”, a business skills application provided by the Shubiki Corporation, Japan, has released new in-app courses entitled “Introduction to Marketing” in 3 languages (English, Spanish, and Japanese), for smartphones and tablets in the global market.

In today’s business environment, where the market is full of products and services, marketing innovations using various media and devices are highly demanded to create new business opportunities.

Under such circumstances, the needs for mastering the marketing skills through both in-house training in companies and self-learning of individuals have been increased.

This series introduces the basics of marketing via an application by using easy-to-use mobile devices. The content is intended to be used by business professionals in each language region for their improvement of business skills, and is also designed for multicultual education.

BISCUE App is an education application that provides business professionals with opportunities to learn business skills via smartphones and tablets in multiple languages including English, Spanish, and Japanese.

Details of the new titles available through the BISCUE App with this release will be as follows.

About BISCUE App:

Provided for the following platforms:
* Application name: BISCUE (Product name: BISCUE App)
* Compatible with iPhone, iPad, and iPod touch.
* Requires iOS 5.1 or later
* Compatible with other platforms in the future
Language: English, Spanish, Japanese

Provided in the following editions in each language and multilingual set.
* Introduction to Marketing Set Edition
* Introduction to Marketing 1.What is Marketing
* Introduction to Marketing 2.Research and Analysis
* Introduction to Marketing 3.Work Out a Strategy
* Introduction to Marketing 4.Marketing Mix
* Introduction to Marketing 4.Plan and Implement

Since 1993, the Shubiki Corporation has been supplying business courses under the name “BISCUE” (short for “Business Rescue”), mainly for enterprises and companies in Japan, and presently provides over 500 courses. BISCUE App has been designed and developed based on the Japanese training materials currently used in business, and is localized to English and Spanish editions for the use of respective native learners.

One of the features of the content is to go into the detailed aspects of business in practice, instead of just describing the theories. By using the QBL (Question Based Learning) method, BISCUE App motivates learners and allows them to learn the practical know-how in business with a combination of descriptive videos.

When localized, the content is not only translated but also adjusted to meet the culture, customs, and requirements of each language speaking region. With this concept, BISCUE App provides the global business professionals with the opportunities to learn cross-cultural as well as multilingual practices.

Device Requirements:
* iPhone, iPod touch and iPad
* Requires iOS 5.1 or later
* 27.0 MB

Pricing and Availability:
BISCUE 2.0.5 is free and available worldwide exclusively through the App Store in the Business category.BISCUE
Download from iTunes

Located in Tokyo, Japan, Shubiki Corporation is a cross-media digital content provider of various business subjects. The content including approx. 500 pre-packaged titles under the brand name of “BISCUE Business Content”, is supplied in various media such as apps, e-learning and m-learning among others. The courses are used mainly by organizational users in Japan which include global corporations, small and medium sized companies, government, public organizations, and universities. Copyright (C) 2013 Shubiki Corporation. All Rights Reserved. Apple, the Apple logo, iPhone, iPad, iPad mini, iPod touch, and Mac are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Harumi Yoshida
Senior Managing Director
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