Augmented Pixels releases MaxiKoltuk, an AR game for promo at the cinema

[] Odessa, Ukraine – Augmented Pixels releases MaxiKoltuk 1.11 for iOS, the Augmented Reality game for promotional campaigns and user engagement at the cinemas. MaxiKoltuk is an augmented reality game created for Empati Reklam agency’s interactive campaign for their client Isbank (Turkey). The game is aimed to promote MaxiPara Sinema Kart, a special edition of the prepaid cards series MaxiPara Card at the Cinemaximum theatres.

MaxiKoltuk is a fun western-style AR shooter to be played before the start of the movie. The plot of the game is simple yet catching: shoot the bad characters to save Panda, Child and Granny. Users are challenged to earn as many points as possible in order to get free medium-size popcorn at the Cinemaximum theatres. An immersive game allows creating an extraordinary experience for the cinema visitors and increase MaxiPara cards adoption.

The game platform provides real benefits for the brand. MaxiPara Sinema Kart is used as a marker to start a game, thus increases brand recognition. The built-in game analytics provides detailed data about the campaign performance and user activity by time and locations.

“The game-based campaigns are highly effective to gain traction. At the entertainment places people are well disposed to participate in various activities and consume more,” says Vitaliy Goncharuk, CEO of Augmented Pixels. “AR game-based campaigns do not require special materials, as any brand image can be used as a marker, thus are easy to launch and scale to multiple locations. We consider AR games a growing trend for the loyalty campaigns and co-marketing activities.”

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 6.0 or later
* 52.4 MB

Pricing and Availability:
MaxiKoltuk 1.11 is free and available worldwide exclusively through the App Store in the Games category. Promotional campaign is effective in Cinemaximum movie theatres in Turkey. Users from other countries are welcome to download markers online to play MaxiKoltuk game.Augmented Pixels
MaxiKoltuk 1.11
Google Play Store
MaxiKoltuk use case presentation
App Icon

Founded in 2010, Augmented Pixels (ex. AR23D) is one of the leading developers of Augmented Reality technology for mobile devices. Its product line contains games, AR browser and B2B solutions for retail, real estate, marketing and media. Cinemaximum with over 500 screens in 24 cities across Turkey, run by Mars Cinema Group, is the leader of Turkish cinema market in terms of number of locations, seating capacity, screens and revenues. Empati Reklam is a ‘commercial marketing agency’ in Turkey that provides its customers with 360o integrated marketing strategies. (C)2014 Augmented Pixels Co Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod, iPad and iTunes are registered trademarks of Apple Computer in the U.S. and/or other countries. Google Play, Android are trademarks of Google Inc. Other trademarks and registered trademarks may be the property of their respective owners.

###Dariia Gaioshko
Marketing Manager
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