Auchan: 10,000 Passbooks Distributed So Far

[] Cupertino, California – Auchan, a major brand in distribution company in Europe, has updated it’s iPhone application MyAuchan with support of Passbook, a recently added feature in iOS 6. For Auchan customers, it is a very convenient way to handle their fidelity card and check in real time how many points they gained along with their shopping.

Any special offer stored by the customer in its Passbook wallet on the iPhone will become a reminder when passing by the shop, or if expiration date is due soon. In less than 2 weeks, more than 10,000 passbooks have been issued, showing how responsive users are to this new feature.

Fabrice Decroo, VP Marketing at Auchan stated : “We are absolutely convinced by Passbook potential, especially because it is so easy to distribute through the application but also through a web site or an email. We are very happy to have been among the very first brands to present this feature to the customers, and they clearly see the benefits.”

Julien Saumande, CEO of Phoceis, who developed the application declared “We have a number of additional features in the pipe regarding Passbook, since it is a clear opportunity to add value for many Brand applications, especially for the distribution activity.”

Phoceis is a mobile digital Agency, specialized in mobile commerce and drive-2-store strategies.

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 4.3 or later
* 10.8 MB

Pricing and Availability:
MyAuchan 4.8 is free and available worldwide through the App Store in the Lifestyle category or directly within the Passbook app on any iOS6 device.Auchan
MyAuchan 4.8
Download from iTunes
App Icon

Auchan group is one of the largest distribution group in Europe, with 1375 hypermarkets and supermarkets in 13 countries, 269 000 employees and a 44.4 billion revenue in FY 2011. For Auchan, mobile applications are a clear path to meet customers’ expectations and to build closer relationships with them. Copyright (C) 2012 Auchan group. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Mark Johnson
Media Director
+1 408 757 0156
United States
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