[prMac.com] Santa Clara, California – ASSIMILATE, the industry’s leading provider of DI and dailies digital workflow tools, announced today new v8 versions of its popular SCRATCH(R) and SCRATCH Lab(R) software, allowing users to encode Apple ProRes files on Microsoft Windows 7/8-based PCs. Customers can now use both the OS X and Windows versions of the software, and artists either on-set or in post-production are guaranteed the highest possible quality and encoding speeds on each platform. SCRATCH and SCRATCH Lab v8 (including ProRes encoding for Windows 7/8) are available immediately.
“Apple ProRes has become a de facto format in the industry for feature film, episodic television and documentary production,” said Steve Bannerman VP of Marketing at ASSIMILATE. “Windows users of professional media and entertainment solutions have typically had to rely on substandard encoding solutions. Quality often suffered and render speeds were painfully slow. ASSIMILATE now delivers best-in-class cross-platform functionality to our customers with officially licensed and certified ProRes, ensuring consistency in workflow and providing an industry-standard deliverable to both Mac and Windows users.”
ASSIMILATE and the SCRATCH Digital Workflow Tools:
ASSIMILATE’s SCRATCH data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for conform, versioning, color grading, playback, compositing and finishing for nearly all popular digital workflows, including, RED, ARRI, Sony F65 and F55, Canon 5D, Phantom, GoPro and many more. SCRATCH Lab delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies.
ASSIMILATE’s SCRATCH, a “post house in a box” – from dailies, to conform, color grading, compositing, through to finishing – and SCRATCH Lab, a robust dailies or VFX review digital pipeline, deliver the industry’s most comprehensive toolset for digital cinema and episodic television 2D and 3D productions. Both products support multiple formats, including ARRI RAW, Sony F5/55/65, Phantom, and Canon C300/C500, as well as enhanced support for RED cameras including the new EPIC DRAGON at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline – and play back in real-time. All versions of SCRATCH and Lab software, running on OS X version 10.7.5 or higher and Windows 7/8, feature SDI and 3G output via AJA Kona 3G graphics cards, fast dailies rendering, and improved metadata and time-code handling. Visit www.assimilateinc.com
SCRATCH and SCRATCH Lab v8 Pricing:
ASSIMILATE offers pricing options for individual artists or studios – annual subscription, daily/monthly rental, site license, or purchase. SCRATCH is priced from $20,995 (USD) and SCRATCH Lab from $5,990 (USD) for an annual subscription and from $150 USD and $50 USD, respectively, for daily rental.ASSIMILATE
ASSIMILATE is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and OS X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs, on-set professionals and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. All Material and Software (C) Copyright 2014 ASSIMILATE. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.