[] Madison, Wisconsin – EffortlessFood, LLC is pleased to announce GrocerEaze 3.2 free for iOS, an update to their meal and grocery shopping organizer. GrocerEaze helps users eat better in a cost effective way, by providing shopping list features, budget management, and meal planning options. Users can create multiple grocery lists, view the estimated cost of items, and find recipes. GrocerEaze allows users to make meals with the items they already have in their pantry, as well as create new grocery lists that are within their budgets.

Users can use GrocerEaze to quickly create multiple shopping lists by selecting items from the pre-populated database of items. The database includes common grocery staples, such as milk, eggs, and bread, as well as more specialized cooking items, such as quinoa, kale, and edamame. Users can sort items within their lists by aisle, alphabetically by name, or by category, such as condiments, dairy, or meat items. Users can even send their shopping list to a friend, making GrocerEaze convenient as well as easy to use.

Once users have created their ideal list, they can view the estimated cost for individual items, as well as total purchases before, during, and after they shop. GrocerEaze lets shoppers track their purchases as they add individual items to their cart, preventing users from going over budget while shopping. Users can even track item cost per store to compare which stores offer the best prices.

Pantry management tools allow users to keep track of which items they already have on-hand, to prevent buying unnecessary items. Once users are done shopping, their purchases are automatically added into the pantry for easy retrieval when it comes to meal planning and recipes. Meal planners can also view which specific items are missing from their pantry that are needed for a given recipe, whether it is blueberry muffins or broiled whitefish almondine. A feature called Intelligent Recipe Discovery allows users to see what recipes can be made based on the items in their pantry, making this app useful in the grocery store as well as the kitchen.

Feature Highlights:
* Create multiple shopping lists sorted by aisle, category, or item name, making shopping quick and easy
* Save money by viewing the estimated cost of lists before, during, and after shopping
* Pantry feature shows users which items they already have, to prevent unnecessary purchases
* Create simple meal plans and find delicious recipes based on items on-hand
* Simple, attractive, and quick features, making this app visually interesting as well as useful

Since Justin Bartlett created EffortlessFood, LLC, in 2011, they have been dedicated to helping people live healthier lives through better food choices. EffortlessFood is constantly striving to create iPhone, iPad, and iPod touch products that take the hassle out of grocery shopping and allow people to make healthy, nutritious meals for themselves and their families.

“GrocerEaze helps users eat better in a cost effective way, by providing shopping list features, budget management, and meal planning options,” stated Justin Barlett. “It is exactly the type of app we strive to make here at EffortlessFood – an app that helps users eat healthy in a quick and easy way.”

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 5.0 or later
* Optimized for iPhone 5
* 2.2 MB

Pricing and Availability:
GrocerEaze 3.2 is free and available worldwide exclusively through the App Store in the Productivity category.EffortlessFood
GrocerEaze 3.2
Download from iTunes
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Based in Madison, Wisconsin, EffortlessFood, LLC was founded by Justin Bartlett in 2011. They are dedicated to helping people live healthier lives through better food choices. The company is building a platform to take the hassle out of grocery shopping and help people plan healthy meals. Copyright (C) 2012 EffortlessFood, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, and iPod are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Justin Bartlett
United States
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