Artist Grayson Perry Launches First App: The Vanity of Small Differences

[] Brighton, United Kingdom – Aimer Media and the Arts Council Collection are delighted to announce the release of Grayson Perry’s first app, Grayson Perry: The Vanity of Small Differences 1.0, available for iPad and iPhone, only in the App Store.

The app is launched to coincide with the opening of the Royal Academy’s 2013 Summer Exhibition, which features Grayson Perry’s tapestries. With Perry’s tapestries being the highlight for many visitors, this app makes the perfect companion with which to get the most out of this part of the exhibition.

Grayson Perry: The Vanity of Small Differences brings you up closed and personal with the six ambitious tapestries created by artist Grayson Perry to explore the subject of British taste.

Grayson Perry himself talks you through each of the tapestries, revealing the story and inspirations for this fascinating piece. This audio commentary enables users to hear the artist’s thoughts, and is supported by high resolution versions of the tapestries, allowing the user to zoom in to explore the tapestries’ every stitch in glorious colour. As you explore the tapestries, hotspots are revealed to reveal deeper meaning and significance of various elements within the work. The app also has in-depth coverage of the important art historical references and insights into the complex task of creating the textile works.

The Vanity of Small Differences tells the story of class mobility and the influence social class has on our aesthetic taste, inspired by William Hogarth’s ‘A Rake’s Progress’. The six tapestries, each measuring 2m x 4m each, chart the “class journey” made by fictional young Tim Rakewell, and include many of the characters, incidents and objects Grayson Perry encountered on journeys through Sunderland, Tunbridge Wells and The Cotswolds during the making of the television series. In the series Perry goes “on a safari amongst the taste tribes of Britain,” to gather inspiration for his artwork, literally weaving the characters he meets into a narrative, with an attention to the minutiae of contemporary taste every bit as acute as that in Hogarth’s 18th century paintings that inspired the artwork.

Perry created his six monumental tapestries last year for the Channel 4 series ‘All in the Best Possible Taste with Grayson Perry’, which was subsequently awarded a BAFTA.

The app helps to bring a further dimension to the stunning set of tapestries and to reveal additional significant elements that lie within the threads.

Adrian Driscoll, Director, Aimer Media, said, “Aimer is delighted to be able to work with Grayson Perry’s astonishing set of tapestries, we hope that we have managed in this app to reveal just some of the hidden, and not-so-hidden, layers of meaning embedded in every stitch.”

The tapestries will also be displayed in Sunderland as part of the Festival of the North East that opens later in June.

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 5.1 or later
* Universal app optimized for display on all iOS devices
* 207 MB

Pricing and Availability:
Grayson Perry 1.0 is $2.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Reference category.Grayson Perry 1.0
Purchase and Download
Royal Academy
Festival of the North East
Vimeo Videos
App Icon

Aimer Media works with publishers and cultural organisations to create informative and educational apps including critically acclaimed titles such as the Tate Guide to Modern Art Terms, Pevsner’s Architectural Glossary and UNESCO World Heritage. Copyright (C) 2013 Aimer Media. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Jane Knight
Marketing Consultant
United Kingdom
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