Android vs iOS – for indie developers there’s no contest

[] Hove, United Kingdom – Fledgling UK game developer, Zero Ideas has identified iTunes as the only marketplace where a new independent producer can realistically make its mark. iTunes – the less crowded marketplace with the more stringent review process – allows a developer with a high quality, unique offering to stand out.

Zero Ideas has experienced first-hand the main benefit to a small developer of prioritizing Apple users: “Apple places challenging requirements on a developer, with high standards of quality control,” explains CTO Luke Jobling. “It means there’s a tendency for people offering a less creative idea – or a game that’s not perfectly integrated – to choose other channels.”

For its first release, Clever Clocks, independent developer Zero Ideas has produced a distinctive puzzle game of neon buttons and dials, covering an ample 3,600 levels. In a game that genuinely aims to offer something new and different from other puzzle apps, the goal is to align the dials (or ‘clever clocks’) via judicious clicking of buttons to turn the clocks in various directions.

Zero Ideas’ Visual Experience Lead David Watson explains the dilemma facing producers of original content who can be drowned out by competitor noise on Google Play: “Once users have seen our game, they can easily identify that there’s a new idea behind it. The problem for guys like us is that on Play Store there’s a significant amount of content that appears similar, all vying for the user’s attention. Until players have waded through the various games it’s hard for them to tell that most of them are basically the same, and not necessarily anything new or unique.”

In contrast, the user-friendly App Store makes it easy for players to locate quality games. Apps are ranked using a complex algorithm based around downloads and Apple’s review system can influences users to download apps with great ratings and reviews.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 5.1.1 or later
* 29.3 MB

Pricing and Availability:
Clever Clocks 1.0.2 is Free and available worldwide exclusively through the App Store in the Games category.Zero Ideas
Clever Clocks 1.0.2
Download from iTunes
App Logo

Zero Ideas is a new limited company startup in the iOS / Android sectors in UK. The team behind Zero Ideas is UK based duo David Watson, a BAFTA nominated (Children’s Interactive) producer for his work with BBC program Springwatch, and game producer Luke Jobling whose background is in coding for successful slot machine projects, with over 50 online slot machines live in Europe. All Material and Software (C) Copyright 2013 Zero Ideas Ltd. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Siobhan Gibson
Press Relations
United Kingdom
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