Activision’s Skylanders Battlegrounds Brings Toys To Life This Holiday

[] Cupertino, California – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., [Nasdaq: ATVI] announces the launch of Skylanders Battlegrounds(TM) now available as a physical starter pack at retail, and digitally as a standalone iOS app in the App Store.

Skylanders Battlegrounds notches another first for the franchise by bringing its signature blend of physical and virtual play from the console experience to mobile devices. The Skylanders Battlegrounds Starter Pack includes a special wireless Bluetooth Portal of Power(R) that brings your figures to life on iOS, and three characters: Jet Vac, Series 2 Cynder and Double Trouble, and a Platinum Treasure Chest stocked with digital items for use in Skylanders Battlegrounds.

Skylanders Battlegrounds features:
* An entirely new Action RPG experience designed from the ground up for mobile devices, featuring innovative team-up gameplay in which the player controls two Skylanders at the same time.

* Episodic content, starting with twenty levels and two mega bosses upon initial release. Additional levels and bosses will be delivered through app updates for free.

* Gamers who purchase the Skylanders Battlegrounds Starter Pack get to use the included platinum treasure chest that automatically unlocks loads of in- game loot including a coin and XP multiplier, health potions, bombs, and much more.

* To celebrate the launch of Skylanders Battlegrounds, users can take advantage of reduced Skylander ability upgrade costs for a limited time.

Skylanders Battlegrounds(TM) Unlocks The Franchise’s Trademark Physical-Digital Play. Skylanders Battlegrounds, the innovative experience that blends physical and virtual play, is available now in the App Store for iPhone, iPod touch and iPad. Skylanders Battlegrounds is developed by Vicarious Visions Mobile, Activision’s mobile games powerhouse based in Albany, New York.

Pricing and Availability:
The complete Skylanders Battlegrounds Starter Pack is available at retail for �39.99 / Euro49.99, and includes a redemption code to download the game from the App Store. The standalone app is available now in the App Store on iOS devices directly for �4.99 / Euro5.99; no peripherals or figures are required to play. However, the Bluetooth Portal of Power included in the Skylanders Battlegrounds Starter Pack will work with all of the available digital apps, letting players use their favorite Skylanders Spyro’s Adventure(R) and Skylanders Giants(TM) figures with Skylanders Battlegrounds, as well as Skylanders Lost Islands(TM) and the updated Skylanders Cloud Patrol(TM).Activision
Skylanders Battlegrounds 1.0
Purchase and Download
YouTube Video (Demo)

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, mainland China and the region of Taiwan. Copyright (C) 2012 Activision Publishing, Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Mark Johnson
Media Director
United States
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