AcoustiCards Make Mums Happy… and Star Wars Fans

[] Hitchin, United Kingdom – May the 4th Be With You. Star Wars Day is approaching faster than an rebel X-wing, and it’s shortly followed in much of the world by Mother’s Day (May 12th).

The folks at AcoustiCards have got both covered, with a special Star Wars greeting added to their simplest song, and lots of ways to make a song all about Mum. Their top-quality, highly personalised musical greetings can really brighten someone’s day.

Leading technology commentator Adam Engst said, “I found a huge grin breaking out on my face as I listened to my song… Give it a try!”

Tim Hole, Personal Performance Coach, believes there is a lot to be said for unexpected gestures. “I actively encourage people to reach out more regularly to everyone they know, because in doing so they strengthen bonds, build bridges and open pathways of possibility. Send an unexpected message today and see what happens!”

The AcoustiCards 1.9 app has been developed by award-winning Hertfordshire-based radio producer, Paul Arnold. He was facing some tough times eighteen months ago when he decided to throw his money and energy into creating a unique personalised musical greetings app. Paul brought his skills in audio production, music and interactive projects together to create AcoustiCards, an iPhone and iPad app that seamlessly mixes hundreds of options into its songs.

Paul says, “Having an idea for an app, is in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere. To see the smile on people’s faces when they get to a line in the song that is perfect for them – that makes it all worthwhile.”

AcoustiCards is growing and welcomes ideas for songs, or approaches from a singer or a band who would like to be involved.

Notes To Editors:
* The AcoustiCards app is free to download for iPhone, iPad and iTouch
* Recipients do not need to download the AcoustiCards app to access their songs
* Users can preview as many personalised AcoustiCards musical greetings and jingles as you like before making their selection
* Songs cost from ($0.99 USD to $2.99) to send
* For more information or to arrange an interview with app creator Paul Arnold, please contact Paul by phone or email
*To hear example cards, please visit AcoustiCards online

About the creator: Paul Arnold is a radio producer and engineer with three Sony awards and an equal number of BBC Innovation awards to his name. Working two days a week making trails and packages for BBC Radio 4 and 4 extra, he freelances the rest of the time. His previous work has included Chain Gang, the bite-sized radio drama told by its listeners, and Easter Diaries, winner of a 2012 Jerusalem award at BAFTA in October. More details can be found at Pictures in Sound online.

Story of production: Having an idea for an app up your sleeve is, in many ways, the modern equivalent of having an unfinished novel in a drawer somewhere.

With a background in audio production, music and interactive projects, Paul wanted to create something that would let people send a personalised song as a gift or greeting. From the initial idea of taking requests for songs by email (too expensive) to doing versions of ‘Happy Birthday’ (too complicated in terms of rights, apparently) the idea gradually focused down into an iPhone app which could seamlessly mix hundreds of options into the song.

Nearly a year after the process begun and an awful lot of learning, (Paul last programmed a computer when the keys were made of rubber and you saved your work to cassette), AcoustiCards was launched in November 2012.

Language Support:
English, German, Northern Sami, Spanish

Device Requirements:
* iPhone, iPad, or iPod touch
* Requires iOS 5.0 or later
* 5.6 MB

Pricing and Availability:
AcoustiCards 1.9 is free and available worldwide exclusively through the App Store in the Lifestyle category.Pictures in Sound
AcoustiCards 1.9
Download from iTunes
Screenshot 1
Screenshot 2
App Icon

Pictures in Sound provides quality audio production and engineering, backed by years of experience in the industry. It was set up by Paul Arnold, an award-winning producer of radio drama, features, promotions and interactive projects for the BBC. Copyright (C) 2013 Pictures in Sound. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

###Paul Arnold
+44 7941 356026
United Kingdom
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