A Mobile-Based Learning App For Toddlers

[prMac.com] Los Angeles, California – First Media today is proud to announce the release and immediate availability of My First University 2.0.14, an important update to the company’s popular learning app developed for iOS and Android devices. My First University is an engaging game with cute graphics to make learning more effective and much for fun for toddlers. With over 120 million viewers for their popular TV channel BabyFirst for kids, the company decided to take learning to mobile by launching an engaging app designed by child educators that is ideal for introducing numbers, ABC, shapes, rhymes, etc. to kids.

After the roaring success of their popular TV channel for toddlers, First Media recently launched a mobile-based learning app for infants aptly called My First University. The app has been designed by child educators and aims to develop a toddler’s skills, such as counting, vocabulary, and color recognition, in a fun and engaging manner.

“My First University has been designed by child education experts to improve the learning outcomes in babies and toddlers between 6 to 36 months of age. The child-friendly environment of the app and the huge collection of English learning videos and other entertaining yet educational content for children enhances the natural ability of the young minds to explore, learn, and develop basic skills,” says Yoav Haruvi, Director of Products (Mobile and OTT), BabyFirst. “The app doubles up as a kindergarten reading resource, as it focuses on phonics to help the kids in reading.”

Keeping babies first is the priority of First Media that has been entertaining and educating toddlers through its popular TV channel BabyFirst. Owing to its vast experience in designing programs for pre-school kids, the company is dedicated to building a safe learning environment for toddlers. Consequently, My First University is free from advertisements and gives parents complete control over what their child can access.

“Whether it is Math, vocabulary, shapes, rhymes, or colors ” My First University app is the perfect medium to develop your kids’ basic skills through immersive, child-friendly video content and games that combine the best of traditional and modern teaching methods,” quips Yoav.

Learning begins at home, and My First University app is the perfect aid to turn your child’s screen time into an educational experience he or she is going to enjoy and learn from immensely.

Key features of the My First University app:
• Massive collection of ABC videos, flashcards, and games
• Use of phonics to teach children how to read
• Games and videos based on counting and color recognition
• Cool 3D animations to keep babies attentive
• Short educational videos in each game category
• Access to related games to create an educational path
• BabyFirst popular characters
• Positive rewards and funny “wrong answer” rewards for a great learning experience
• Supervised by top educational experts to ensure that the content is suitable for the targeted age-group
• An ad-free, safe learning environment for kids without the need for parent-control
• COPPA compliant
• Seven days of free trial followed by a minimal monthly subscription amount

Version 2.0.14 offers a colorful new sunny design, and offers a new Spatial Concepts category, as well as a new Summer theme, with general bug fixes and app improvements.

Interested parents can visit First Media’s website to know more about My First University app. Babies are the key to our future. My First University, a mobile learning app for kindergarten kids, developed by My First Media, aims to give all babies a positive, meaningful, and friendly start with life. In line with the mission of its parent company, the app offers high-quality, safe, and positive content that helps to build basic cognitive skills in children, while also keeping them entertained.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 9.0 or later
* 155.7 MB

Pricing and Availability:
My First University 2.0.14 is Free (With In-App Purchases. free for seven days on a trial basis, and for a nominal monthly subscription after that.) and available worldwide through the App Store in the Education category. There is also an Android version available on Google Play.My First University 2.0.14
Download from the App Store
Download from Google Play
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Founded in 2004 by Guy Oranim and Sharon Rechter, BabyFirst is a platform that produces and distributes content dedicated to children between the ages 0 & 3 Years. The company creates innovative and engaging content to teach infants skills such as color recognition, counting and vocabulary building. BabyFirst, owned by First Media, reaches out to 120 million homes through TV, the Internet and mobile applications. Headquartered in Hollywood, Los Angeles, US, the channel was officially launched in 2006. Guy Oranim, the founder and CEO of BabyFirst, has a background in advertising, strategic planning and market research. Sharon Rechter, Co-founder and Executive Vice President, Business Development & Marketing, had a successful career in television programming before her entrepreneurial venture. All Material and Software (C) Copyright 2019 BFTV, LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.

###Yoav Haruvi
Director of Products, Mobile and OTT
United States
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